Dynamic Marketing - June 2001

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June 29, 2001
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wanting more information and specific tips for promoting your
products or services.

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Start at the very beginning with the basics
Are you trying to market a product, or create an image for your company?
Let's go back to the beginning of your project. Did you follow basic advertising and promotional strategies?
Here's a list to review. (I know this list may seem unexciting. You might be surprised - after reading these basic elements, you may be inspired.)

name - does your name describe your company? Does it inform the customer what type of business it is, does it say something about you, or is it catchy?
logo - do you have a logo? Logos should reflect your business and logos shouldn't be complicated. They should be simply designed and easy to read. Think about the logos you see everyday: Coca-cola, The Gap or Kleenex, most memorable logos have no graphics or only very streamlined graphics.
letter head - make sure your letter head contains all the important information; name, address, telephone and fax numbers, web site address if you have one and e-mail address. The same goes for fax cover sheets, invoices, purchase order forms....
slogan - a slogan should reflect your business, either by what type of business you have or if you're targeting a specific sector within the industry. A slogan should be short and it doesn't have to rhyme or have 300 different meanings. Next, make sure you use your slogan in your advertising.
signage - it doesn't have to be large to be effective. No matter what business you're in, people travel pass your property and they might as well know it's a place of business. A sign also acts as a landmark and helps clients find your business.
yourself - if you aren't pleasant, helpful and professional, why would anyone want to do business with you or be a repeat customer? Listed last, but the most important aspect of promoting your business, a professional and pleasant demeanour.

These few items are vital when initiating a new venture, launching a new product or reviewing your check list for business promotion. Remember, first impressions are important. These simple steps will help you present your business or product with a professional image.

Until next time,
Laurie

If you are seeking fresh innovative ideas in graphic design, web development, copy writing, event planning or public relations, I'm here to help. View my portfolio at http://www.elitebeefcattle.com/Fisher_Communications.htm

OR

Go to Elite Beef Cattle to view a variety of beef genetics, products and services in the livestock industry. This on going web site network is dedicated to the beef industry.

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Copywrite 2001 Laurie Fisher/Fisher Communications, the content and graphics of this document are protected under the copy write laws of this country and international treaty provisions. All rights are reserved.