August 29, 2001
an e-newsletter presented by Laurie Fisher/Fisher Communications

Thanks to all of you with comments on the first issue of Dynamic Marketing.
If you're receiving this for the first time, welcome, and I'll bring you up to speed.
This bimonthly electronic newsletter is a free service I'm offering for my clients
and friends who are interested in more information and pointers for promoting their
businesses and products or services. If you're not receiving this in the proper format for your computer, let me know - we can most likely fix that situation. You are suppose to receive this in html code (like a web site), or if your e-mail isn't html compatible then you are to receive this in the text version.


To unsubscribe to Dynamic Marketing, just mailto:lfisher@gtn.net

In the last issue I provided a check list of basic advertising and promotional tools.
(You can find the past issue by clicking here.) Perhaps not the most exciting information but I'm hoping something in the article may have provoked a thought or inspired you to think beyond what you currently have in place. After all, the concept of
Dynamic Marketing - the e-newsletter, is to compel you to expand your views and ideas, and take action aimed at increasing sales or market share, establishing a professional identity or branding (that's product "brand recognition" not cattle identification).

Your marketing goal list can be extensive, but I'm betting most of you have "improving sales" at the top of the page.

How can communication and promotion help you achieve your marketing goals?

• Have a strategy - devise a marketing plan and go for it. That's how big business operates, but be prepared to make adjustments along the way. Remember, nothing is written in stone.
• Determine your target audience - what sector of the industry are you going to concentrate your marketing efforts towards? That may sound elementary but you'd be surprised how many start up businesses forget about who's the target audience, who's going to buy your cattle, dogs or widgets. Next, gear your marketing material towards your targeted audience. While you're doing that...
• Stand apart from the crowd - sometimes a daunting thought. You want your marketing communications efforts to be dynamic and make a lasting impression. That may well mean introducing a new concept or a different marketing approach within your industry or it might mean sprucing up your current efforts. Hiring a professional to help you achieve your goals is more common and feasible today than ever before. A professional may bring with them an uniqueness for your ad campaign or the flair your web presence is missing. Or they may be able to look after details sometimes overlooked in a print ad or at a special event you're holding. Remember, they want their clients to be successful, that's a reflection on their firm.
• Follow up - Be professional and return phone calls, faxes and e-mail messages. That's a huge part of communicating and promoting. Always think positively, if there's no sale at the other end of the line this time, there's usually a "next time", and that same person may be back at a later date.

I hope you find these tips thought provoking. They aren't industry specific, but they offer basic concepts involved in dynamic marketing communications that you can incorporate into your business or project plans.

Until next time,
Laurie

Let me know if there are any subjects you would like me to discuss in future e-newsletters.

If you are seeking fresh innovative ideas in graphic design, web development, copy writing, event planning or public relations, I'm here to help. View my portfolio at http://www.elitebeefcattle.com/Fisher_Communications.htm

OR

Go to Elite Beef Cattle to view a variety of beef genetics, products and services in the livestock industry. This on going web site network is dedicated to the beef industry.

To unsubscribe to Dynamic Marketing Newsletter, just mailto:lfisher@gtn.net

Photo credit for image above © Rachael Fisher 2001