Thank you again for all your wonderful feedback on Dynamic Marketing. This e-newsletter will surely improve with your suggestions, so keep them coming! Once again, this bimonthly electronic newsletter is a free service I'm offering for my clients and friends who are interested in more information and pointers for promoting their businesses and products or services. If you're not receiving this in the proper format for your computer, let me know - we can most likely fix that situation. You are suppose to receive this in html code (like a web site), or if your e-mail isn't html compatible then you are to receive this in the text version.

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This issue I'm shifting the topic to digital images. More specifically, shopping for a digital camera. With the holidays almost upon us, perhaps you're in the market for a new camera or you're wanting to add a digital camera to your "wish list". Shopping for a digital camera can be overwhelming. The market is overflowing with hundreds of choices, and then you have to stift through the numerous features on these techno wonders. Below you'll find a few pointers in making a buyers search easier and less intimidating by defining a terms and including real life examples that will hopfully lead you into the right direction. This should help you save time when you're in the store.

• For what purpose will you be using your camera? Will you be using it only to email photos to family and friends, or are you planning to use your photos for magazine or brochure advertising, (print media)? Print requires much larger files than the Internet or email. Digital cameras measure file size by pixels or mega pixels, you've probably seen those terms in the digital camera ads. For example, a 3.3 mega pixel camera will produce an image comparable to a 8x10 inch color photo usable for print media. Most of us don't require that many pixels for our everyday use to print our 3x5 or 4x6 inch prints on our printer at home. So when you're with the salesperson, make sure to ask about pixel size and resolution to establish what level you will need for your usage. Once you have determined how many mega pixels you require, you can start the process of elimination.
  
• Next, how much zoom do you require? Zoom is one of the most important features I consider when buying a camera, maybe not for you, but for me it is. When learning about zoom pay close attention to the optical zoom size - don't confuse yourself with digital zoom, it's a term meant to impress and it isn't relevant to how you take your pictures. For example, lets say I get a request for a photo of a bull. I'll run out to the pasture, use the telephoto lens or zoom to appear closer to the bull. That "zoom" feature is important to me as it allows me to keep my distance from the bull, yet get a close up shot of him. Next I'll start shooting, check the color screen on the back of the camera to decide if I have the image I want to forward onto the customer. Once I have the desired image, I'll run back into the house, and prepare to email that photo to my prospective buyer. That's the beauty of digital cameras and email. Maybe you're not in the bull marketing business, then decide how you can use a digital camera to promote your products or services.
  
  
  
  
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  View my portfolio at http://www.elitebeefcattle.com/Fisher_Communications.htm
  
  Back to the article on tips for selecting digital cameras ....

• What storage system works for me? There are three or four different types of storage or memory on digital cameras that are available to the consumer. Your camera needs to place the image somewhere and remember it, in order to continue taking more images! (Kind of like film - a place to store the image until you need to view it). Naturally there are pros and cons about each system. Pages could be wrote on this subject, so I'll leave you with one thought about memory. Remember, you will have to transfer your images from your "memory" to your computer and you will have to decide what works best for you. I will not endorse one brand over another, but I recently learned that Sony has a fairly new camera on the market that uses a 3 inch CD-R for it's memory. I'm assuming that has to be the simplest system available as of today (you know how fast the technology changes). When you want to transfer your images to your computer, all you do is remove the CD-R, insert it into your CD-Rom and you're on your way! No adaptors, additional cables, etc.
• Be prepared they use a lot of battery power! Digital cameras do use a lot of battery power, but even that nuisance is being improved with each new generation of cameras introduced to the market. Most cameras come with rechargable batteries.

Digital cameras are revolutionizing the way we promote our products and record our past. They provide instant images, allowing us to crop photos, eliminate red-eye, add text and share with clients and friends.

Until next time,
Laurie

Let me know if there are any subjects you would like me to discuss in future e-newsletters.

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Copywrite 2001 Laurie Fisher/Fisher Communications, the content and graphics of this document are protected under the copy write laws of this country and international treaty provisions. All rights are reserved.