Thanks to all of you with your continued comments about Dynamic Marketing. I hope you have found this electronic newsletter to be a useful and a thought provoking tool for any communication strategies involving your business. In the last year I've covered a number of promotional topics, hoping to inspire you or provide alternative fresh ideas in marketing and promoting your products or services. This is the last issue in the series of Dynamic Marketing.

In the last issue, which you can view by clicking <<here>>, I provided tips in 'what your business web site should always have'. OK, you have your web site ready to upload to the Internet. But maybe you should run through a final checklist to be sure everything loads quickly, reads easily and doesn't annoy your visitors. Remember, you want your visitors coming back often to view your new material. Below is an informal list for you to use in the future.

REMEMBER - YOUR FRONT PAGE NEEDS TO LOAD QUICKLY!
This list pertains to your front or opening page.

Your Business Web Site Should NOT Have:

• Sound - too long of a download time and serves no purpose on the front page.
  
• Animation - again, too long of a download time, you want your visitor to stick around, not be off to another site. Animation is cute and definitely has it's place, preferably on the internal pages, even then, make sure the files are small.
  
• Weird or unprofessional looking backgrounds - remember, you want the visitor to look at the text or the photo images on your site. Plain and simple backgrounds of pleasing, harmonious colours are your best bet. You want to create an environment that the visitor likes and provokes further movement into your web site.
  
• Small text & rambling text - who wants to strain their eyes to read? Not me, and if I come to a front page with a lot of text, I usually just go on to the next site. Long paragraphs that provide a lot of information, have to be well positioned in your site, it's not for the front page.
  
• Frames - getting a little more technical here. Frames have their uses, but personally, I don't like them, and neither do the web robots searching to index your site. Enough said.
  

It is always best to check your site on both Explorer AND Netscape. A PC and Mac, and at different resolutions. Good luck and be prepared to start answering inquiring emails.

Ciao,

Laurie

If you are seeking fresh innovative ideas in graphic design, web development, copy writing, event planning or public relations, I'm here to help.
View my portfolio at http://www.elitebeefcattle.com/Fisher_Communications.htm